Privacy Policy

Last updated: 1 September 2026

1. Introduction

This Privacy Policy explains how Uncommon Agency Ltd, trading as Agency Scale System / Uncommon Agency (“we”, “us”, “our”), collects, uses and protects your personal information when you visit our website, submit an enquiry, book a call, purchase one of our products or services, or otherwise interact with us.

We are committed to handling your personal information responsibly and in accordance with applicable data protection laws, including the UK GDPR and Data Protection Act 2018 where applicable.

2. Information We Collect

Depending on how you interact with us, we may collect:

• Your name
• Email address
• Telephone number
• Business or agency name
• Website and social media information
• Information about your business, revenue, goals and challenges that you provide to us
• Appointment and call-booking information
• Communications between you and us, including email, SMS and WhatsApp messages
• Purchase, transaction and billing information
• Course and program usage information
• Technical information such as IP address, browser type and device information
• Website activity and information collected through cookies, pixels and similar technologies

Payment card information may be processed directly by our payment providers rather than stored by us.

3. How We Use Your Information

We may use your personal information to:

• Respond to enquiries
• Assess whether our programs or services may be suitable for you
• Schedule and manage sales calls, onboarding calls and other appointments
• Provide our courses, programs and services
• Create and administer your course or membership account
• Process payments and manage contracts
• Communicate with you about your purchase or participation
• Provide coaching, implementation support and customer service
• Send relevant email, SMS or other communications where permitted
• Improve our website, marketing, products and services
• Measure advertising and website performance
• Prevent fraud, misuse or security incidents
• Meet our legal, tax and regulatory obligations

4. Lawful Bases for Processing

Contract: Processing is necessary to provide a product or service you have purchased or to take steps at your request before entering into a contract.

Legitimate interests: We have a legitimate business interest in operating, improving, protecting and marketing our business, provided those interests are not overridden by your rights.

Consent: Where required, we rely on your consent, including for certain marketing communications and non-essential cookies or tracking technologies.

Legal obligation: We may process information where necessary to comply with applicable legal, accounting, tax or regulatory requirements.

5. Marketing Communications

Where permitted by law, we may contact you by email, SMS or other electronic means regarding our products, services, educational content or relevant offers. Where consent is required, we will obtain it before sending such communications.

You can unsubscribe from marketing emails at any time using the unsubscribe link contained within our emails or by contacting us. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

6. How We Share Your Information

We do not sell your personal information. We may share information with trusted service providers where necessary to operate our business, including providers involved in:

• CRM and marketing automation
• Website and funnel hosting
• Course and membership delivery
• Payment processing
• Email, SMS and communications
• Appointment scheduling
• Analytics and advertising
• Cloud storage and IT services
• Accounting, legal and professional services

For example, we use HighLevel to support elements of our CRM, communications, forms, calendars, automations and course delivery.

We may also disclose personal information where required by law, regulation or legal process, or in connection with a sale, merger, restructuring or transfer of our business or assets.

7. International Data Transfers

Some of our service providers may process information outside the United Kingdom. Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards required by applicable data protection law are in place. Information about relevant safeguards may be requested using the contact details in this policy.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services and satisfying legal, accounting and regulatory requirements. Different categories of information may therefore have different retention periods.

When information is no longer reasonably required, we will delete, anonymise or securely dispose of it, subject to any legal obligations requiring us to retain it.

9. Your Rights

Depending on the applicable law and circumstances, you may have rights to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your information
• Restrict certain processing
• Object to certain processing
• Receive certain information in a portable format
• Withdraw consent where processing relies on consent

You also have the right to object to processing based on legitimate interests and to the use of your personal information for direct marketing.

To exercise your rights, contact us at [email protected]. If you are in the UK, you also have the right to complain to the Information Commissioner’s Office.

10. Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. No method of electronic transmission or storage is completely secure, and therefore we cannot guarantee absolute security.

11. Third-Party Links

Our website or communications may contain links to third-party websites or services. We are not responsible for the privacy practices of third parties, and you should review their privacy policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology or legal obligations. The latest version will be published on this page together with its effective date.

13. Contact Us

Questions about this Privacy Policy or how we handle your personal information can be sent to: